As we near Chamber Expo 2016, the largest “Business After Hours” in the area, in partnership with the Manatee Chamber of Commerce, exhibitors and attendees, alike, want to know how to get the most out of the trade show. Here are a few ways to get involved in Chamber Expo.
Exhibitors:
You’ve registered, put it on your calendar and are now preparing your booth and attend. Now what? We are here to give you some tips and feel free to use this as your checklist for the event.
1. Get your pitch down.
Use your pitch to engage the attendees. You may have a demo or giveaways but don’t let that distract from what you’re really there to do, make connections! But, it is recommended to have a give away to invite attendees to drop off business cards for you to follow up on later.
2. Make your booth inviting.
Don’t over pack your booth with lots of inventory and large items. Leave room for people to engage with you. Try placing your table on the side or in the back of your allotted space to invite them in. And visually, sometimes, less is more with a clean, simple booth that is eye-catching. Plan it out beforehand in your office space with tape on the floor if you need!
3. Cut costs & not corners – know when to embellish.
When planning for a trade show, make sure you are investing in materials that you can use for the long haul that will save you money over time.
4. Follow up and evaluate.
Made some new contacts from Chamber Expo? Make sure to follow up with those people! Look for opportunities to share upcoming news on your business. Following up with those you’ve made connections with isn’t just about closing the sale, it’s about determining your return on investment. Think about referrals, retail leads, media hits, etc.
Haven’t registered for your booth yet?
Hurry, there are only a few spaces left. Contact Brittany Lamont to secure your booth today.
Attendees:
Network.
This is why you are there! Talk to everyone – even on the way to the restroom. A simple “hello” and being nice can go a long way. Meet your neighboring booths and exhibitors because you never know when or where your next referral may come from.
For Exhibitors: Don’t leave your booth unattended, you may miss your best future customer!
Engage With Exhibitors.
Drop off your business cards with exhibitors and engage with demos. Make meaningful connections with businesses across two counties! After the Expo, make sure to follow up with those you have connected with.
We hope that you have found this article helpful in attending & exhibiting at Chamber Expo 2016, hosted by The Greater Sarasota Chamber of Commerce and the Manatee Chamber of Commerce. To attend, there is a $5 entrance fee at the door.
Chamber Expo 2016
November 9, 2016 | 5 p.m. – 8 p.m.
Bradenton Area Convention Center
One Haben Boulevard
Palmetto, Florida 34221
Sponsored by: Sam’s Club
Visit SarasotaChamber.com for the most up-to-date Chamber Events.
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